How Does the Manufacturing Industry Leader Align Their Sales and Marketing?

Business Challenge

Our client, a leader in the manufacturing industry, aimed to bridge the gap between their sales and marketing teams to drive better business outcomes. Their goal was to create a cohesive strategy that would streamline processes, improve lead quality, and increase conversion rates. The primary challenge was the siloed operation of sales and marketing, leading to misaligned goals, disjointed customer communication, and lost opportunities for cross-selling and upselling.

Cliky solution

To tackle this challenge, we introduced Cliky CRM, our AI-enabled CRM solution tailored to the unique needs of the manufacturing sector. We began by integrating their existing customer data, Sales & Invoicing data from ERP into Cliky, & thence providing a unified platform for both sales and marketing teams. Through the use of AI, Cliky offered predictive analytics to identify high-value leads and insights into customer behavior.

The integration of Cliky CRM yielded outstanding results:

Quantitative Results

  • A 35% increase in sales-qualified leads.
  • A 25% rise in conversion rates from marketing campaigns.
  • A 20% reduction in lead acquisition costs.

Qualitative Results

  • Improved team collaboration and communication.
  • Enhanced understanding of customer engagement patterns.
  • Streamlined lead management processes.

Key Highlights

The best part? The speed and efficiency with which Cliky’s AI algorithms were able to analyze vast amounts of data, providing actionable insights that aligned sales and marketing efforts. This not only improved internal operations but also significantly enhanced the customer journey.

Customer Review

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Cliky transforms your workforce strategy by connecting performance management, employee engagement, and enhance your Cliky transforms Mr. Siddhartha Sen Majumdar Commercial Head, SRMB Realedge