Sales Management: Tips and Tricks to Make It Easy, Fun, and Profitable!

27 December 2022

It’s a lot of work to make sales. You must research your market, build relationships with potential customers, and know when to close deals.

But even if you’re great at this stuff (and we know you are), there may be times when you need help. We’ve put some helpful tips to help make your sales management more accessible and profitable!

Is Sales Management what it Sounds Like, and What does it Involve?

Sales management manages and coordinates the sales department, which includes hiring, training, motivating, and developing employees. To be successful in this role, you need to know what your goals are for your company.

Sales management also involves:

  • Building a vision for your team or organization.
  • Creating a sales and marketing plan.
  • Setting up a follow-up process to ensure your goals are met.

The Role of Sales Manager

The sales manager is the person who leads, motivates, and supervises your sales team. They are responsible for setting their team goals, targets, and quotas. They also have to motivate their team by giving them performance bonuses or other rewards when they meet specific goals.

Is your Sales Management On Point? How can you Improve it?

If you’re looking for a way to improve your sales management, there are several ways you can do so. It would be best if you start from the basics:

  • Setting clear objectives – Without objectives, it isn’t easy to know where you’re headed or what success looks like. Goals should be measurable, reachable, relevant, and time-bound. They should also be updated regularly to reflect market or company strategy changes.
  • Sales Strategy – Sales managers with practical strategies, are more successful than those without them. They understand customer needs and know how best to reach out and sell products or services. They also have a good understanding of their product or service offering.
  • Creating an effective team – A well-functioning sales team requires strong leadership and coordination skills and excellent communication abilities between members.
  • Ensuring employee motivation – Motivation is essential for any successful business; without it, employees won’t put in the effort necessary to reach targets.
  • Customer Relationship Management (CRM) – A CRM helps you track leads, contact information, quotes/orders/sales presentations, etc., so you can follow up with customers as needed and measure results accurately. This allows you to identify which channels work best for reaching potential customers and adjust your marketing strategy accordingly.

Boost your Sales Management with Cliky CRM

Cliky CRM provides a comprehensive sales management solution that streamlines your sales processes and helps you keep track of all aspects of your business.

Cliky CRM’s Sales Management module, you can:

  • Manage leads from lead capture to closing – Capture leads from various sources (web forms, email campaigns, etc.), follow up with them regularly, and qualify them for future opportunities. Automated lead scoring ensures that only qualified prospects reach your inbox.
  • Track deals through contract negotiations to closure – Keep tabs on deal progress by tracking key milestones such as contract signing or due date extension. Identify the skills of each team member to assign the tasks accordingly.

With Cliky CRM’s Sales Management module installed on your account, you can easily manage all aspects of your business – from capturing leads to successfully closing deals!


As you can see, there’s much to learn about sales management. It’s not just about making sales; it’s about managing a team working toward the same goal.

Sales management is a critical part of your business. It’s not only about making sure that you have the best possible team in place but also about motivating them to perform at their best.

If you want your team to succeed, don’t forget to invest in training programs and use Cliky CRM, which helps keep everyone on track with their goals while still having fun.

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Cliky transforms your workforce strategy by connecting performance management, employee engagement, and enhance your Cliky transforms Mr. Siddhartha Sen Majumdar Commercial Head, SRMB Realedge